Storco started operations in 1980 and is a market-leading manufacturing company based in New South Wales specialising in the design and construction of self-storage fit-out systems, facilities, and fencing solutions.
They mostly create interior fit-outs, but they also do slab-out constructions. Storco is one of the two companies specialising in this field in Australia and most likely the only company catering to the New Zealand market.
In this episode, we will talk about:
- How he started in the Marketing side of things even when he was in Uni
- The different Marketing tasks he did such as copywriting, and media production.
- Where he graduated and where he worked for a manufacturing firm outside of Orange, NSW for four years.
- Marketing is seen as a cost centre, not as a revenue centre like the Sales department.
- Manufacturing space needs to have marketers who understand not only traditional above-the-line media but also below-the-line stuff (these refer to the side of Makreint that not a lot of people may want to do, including automation, etc)
- In B2B and manufacturing, relationships are the core of their sales experience.
- You need relationship managers and salespeople to foster those relationships.
- It is important for the salespeople to have the tools and resources to foster those relationships
- Shortening the traditional purchase process through automation
- How automation can be extremely helpful in enhancing your customer's experience.
- Some Marketing skills like media production and designing are easily attainable because of the internet but acquiring soft skills, and marketing skills are not achievable in the same way.
- How can you categorise a library of products that will make sense to your buying public?
- Storco has the largest automatic panel vendor in Australia, rearranging the entire business structure.
- Have a good website that shows that you researched what your customers need.
- Providing a website to your customers with the information they need is essential to making your business work.
- Invest in your staff. If you have people in your team who understand what they are doing, you have the right people to help your business.
Including his success stories, how he relied on himself to learn different marketing things and his experience in the manufacturing industry, and of course, his answer to our main topic: Will Australian Manufacturing ever return to the glory days of the '60s?
If you want to know more about Timothy Hanlon and Storco, please visit their website!